The Colony

LinkedIn growth, decoded weekly

Field reports from creators, founders, and B2B teams turning LinkedIn into their #1 channel.

The 7 hook patterns that drive 80% of viral LinkedIn posts in 2026

We analysed 12,000 viral LinkedIn posts. Seven patterns showed up over and over. Steal them — they work.

Inside the playbook that took Brightline from 0 to $4M ARR — with no paid acquisition. Just LinkedIn, every week.

Posting is a tax. Commenting is the dividend. Here's how to engage your way to a hyper-engaged audience.

A non-engineer's guide to what's happening when cont-ant 'learns your voice' — and why it doesn't sound like a robot.

We surveyed 50 founders growing on LinkedIn. The pattern was clearer — and weirder — than we expected.

Stop counting likes. The three metrics that actually predict whether your LinkedIn is working.